Having a quality delivery system for sharing your ideas can make all the difference in the potential power of the impact! Here’s some tips for a message delivery system full of impact.
1) Have an objective statement. Do the hard work of boiling down what you want to say into one clear sentence. I learned this from Ken Davis and apply it not only to messages, but anything I am working on that I want to have impact – like a camp, weekend seminar, teaching etc. Here’s Pastor Joshua Finley’s from last Sunday. (He doesn’t know I am featuring him in a blog, but this is how clear his communication is.)
Every believer can overcome opposition and defeat discouragement using these three keys:
- Expect obstacles and resistance
- Remember your God
- Fight for your cause
2) Don’t hover – just drop the bomb. After deciding on your objective statement, chose carefully what about that statement you want those listening to take away with them. You don’t need to share everything you know about the topic. All too often speakers hover and hover and talk and talk. They offer endless tweet ops and ramble all over the place, but you walk away not knowing exactly what they were talking about. If you asked six people what the message was about, you might get six answers. Less is often more when speaking. Stick to your points like the three keys above. Get in, get out, get the job done.
3) Deliberate a strong cultural connect. Jesus always drew from things around him in the culture to give word pictures about the kingdom, which was His message. In fact, it is rather rare for Him to just come right out with the point. Offer your own authentic and vulnerable real life stories as well as examples from the culture you are in. Choose each with the intention to help people envision your objective and it’s points.
4) Consider the extremists. Recently I found myself thanking God for my pastor who is so careful to add in little comments that keep people from going to extremes. He was talking about burden blockers and how we can miss what God might be wanting us to feel or see by filling our lives with other people’s drama – like movies etc. He added one little comment, “Now don’t get me wrong. Our family has a Netflix account and we enjoy movies, so don’t go thinking all movies are bad….” With that little add he kept people from feeling condemned if they watch a movie, or from saying he was preaching against watching movies.
5) Avoid telling. God offers us free will and great influencers do the same. So, if you say, “Here’s what you need to do______” not only does it sound proud (like you have all the answers), but it makes people feel managed, belittled or infantized and can actually cause a negative reaction to whatever you are telling them to do. Instead offer choices and talk about outcomes.
6) Don’t lower yourself to gossip. Sometimes speakers disrespect others with a different point of view and cloak it with churchy words, but when you boil it right down they are sharing dirt about others. Bad form.
7) Offer more than just info. People want to be a part of something bigger than themselves, but need and offering of clear action step choices to connect who they are with where the kingdom is going.
8) Watch out for “I” statements. “I want you to see that _______________” sounds like you know it all and those that are listening are second class Christians. It can feel like you are saying you are the professional who has a real connection with God and they can connect with Him through you – scary stuff. Use “We” statements instead – “We can all see that ___________________”
9) Guard against third person statements. It just gets weird and confusing for the hearers when you say things like, “Coach Cindy is just saying, ‘Don’t go there folks.’”
10) Invest in vocab. Your community will use the language they hear you using. It takes a little time, but choose your words carefully. What do you call someone who believes like you? A Christian, a Christ-follower, a believer, a disciple…? Talking the time to choose words you want to become the norm and define them can change things in your culture.
Have fun sharing the Word with people – whether as a pastor, teacher, speaker or friend. Hope these tips help!